This is it! 18 months in the planning and the big launch has arrived.
The Foundation for the Study of Infant Deaths (FSID) is a charity close to my heart, they have enabled me to see a future and create a legacy for Alexander.
The decision to change the name was not taken lightly but in this ever growing market of charities it was felt that FSID needed to stand up and compete.
The Foundation for the Study of Infant Deaths will now be known as ...
The Lullaby Trust
Safer Sleep for Babies Support for Families
I love the new name, it couldn't be anymore caring, warm or inviting. It immediately for me conjures up images of babies being cared for, being sang a lullaby as they sleep. A charity I can trust to do the best for my baby.
Much hard work has gone into this launch, without the vision and drive of our CEO Francine Bates and the fabulous team she has behind her I fear this change may not have happened.
As a bereaved parent I've always been proud to be associated with FSID and the work they do, I know that as a fundraiser the interest I can get in The Lullaby Trust is going to be fabulous. No more tuning out after 'Foundation' and waking up to the word 'Death'. People are afraid of the word and its hard to explain the vision of the charity when people can't remember the name, say it incorrectly or just focus on the 'D' word! for all the latest news and developments
Please have a visit of the new website, give them a like on facebook and follow them on twitter lullabytrust.org.uk
Keep you eyes and ears open for the official announcements and if you are near a paper shop I may have done a small piece for The Independent !!!!
Even more exciting than that is that The Lullaby Trust have entrusted a very very hard to come by interview with us.
We are going on This Morning!
That's right Ian and me will be making an appearance opposite Holly Willoughby and Phillip Schofield on Thursday 11th April ... cue nerves for about 2 weeks and increasing feelings of sickness. I'm proud that they asked us to represent them and I hope we do them proud.
So there we are I can see a fabulous future in store for The Lullaby Trust keeping all those values and moving forward to a new future, keeping babies safe and supporting families.
Welcome to our blog I will try as regularly as I can to keep you up to date with The Ball, The Charity and any other news !